Buy Authentic Italian, Get More
Friday, 11 December 2015
It is now online the new commercial video by the Italian director Silvio Muccino presenting Made in Italy agri-food products: “The Extraordinary Italian taste”.
The video - aimed at underlining the high quality of food crafted in Italy and the Italian lifestyle - was realised on behalf of the Ministry of Economic Development and ITA – Italian Trade Commission.
This commercial will be used in the on-going foodstuff promotional campaign in the US. It will be broadcast in Time Square, New York, from December, 28.
The message that the commercial conveys to the American consumers is “Buy Authentic Italian, Get More”.